- Title
- Is trust in first time service providers germane to the acceptance of new information systems?
- Creator
- Marimuthu, Malliga; Dean, Alison
- Relation
- International Conference on Marketing in the New Global Order. Marketing in the New Global Order: Challenges and Opportunities (Indore, India 18-20 December, 2006) p. 367-376
- Relation
- http://www.iimidr.ac.in/iimi/pages/corporates/international-conference.php
- Publisher
- Excel Books
- Resource Type
- conference paper
- Date
- 2007
- Description
- Over the past decade, a growing number of organizations have been adopting Information Systems (IS) to support their business decision making processes. An extensive literature in IS adoption studies has shown that the Davis Technology Acceptance Model (TAM) has been used widely to explain IS acceptance behavior. However the contributions of these models were limited to potential adopters' perceptions of technology. The potential adopters' perception of service providers is yet to be studied. There has been considerable research on the factors that predict whether trust will influence technology adoption decisions. However all these studies examine trust in the product and none appears to have been tested on service providers. This research extends TAM by adding perceived trust in service providers to the model, with careful attention to placing the trust construct as pre-relational trust. The proposed extended model has been developed based on a qualitative study with service providers. The results confm that perceived trust in service providers is a necessary addition to the model.
- Subject
- Information Systems; decision making; Davis Technology Acceptance Model; perceptions; technology adoption; service providers; trust
- Identifier
- uon:6568
- Identifier
- http://hdl.handle.net/1959.13/804254
- Identifier
- ISBN:8174465103
- Language
- eng
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